Brand Identity: Apptimise
The Brief: I have worked with the team at Apptimise from the very beginning to create all brand assets, stationary and website.
Digital specialist, Apptimise create apps and digital products for various clients. When creating the branding they didn’t want anything too shouty. They wanted to be seen as a digital partner and wanted to be able to showcase the amazing work they produce without their branding competing for visual priority over their work. We worked together to come up with a brand with a strong logo but a muted colour scheme.
Scope: Logo, Branding, Digital design, Documents
The Results: A consistent brand system that works across platforms
Working on apptimise from the very beginning has really allowed me to develop my understanding of the brand their values and what kind of images/copy is appropriate for them along the way. This understanding has allowed us to roll out a consistent brand across all platforms.
See more of my work below!