The Brief: I was tasked with creating a brand identity and marketing assets for a new to market brand distributor of eyewear.
The client wanted to establish themselves a professional but also communicate that the brand is fun stylish and colourful. The over-arching theme being that eyewear is not just about comfort and usability but about confidence and feeling great. The accompany brand ethos was that "Life's too short to wear boring spex!"
Created in Agency: Earthstorm Media
Scope: Logo, Branding, Packaging, Digital
The Results: A fun and fresh identity system
The Spexbox branding was one of the first projects I worked on in my first job in agency and so I have some nostalgic feelings when I look back on it. This was my first experience in creating an identity system and really explore how the brand would work across all assets and communications with their customers.
See more of my work below!