ABOUT ME
My design background
I had a passion for design before I knew what design was! I am very lucky to be able to say I had a great childhood, growing up in a village nearby to my grandparents farm. When I wasn't running rampant around the farm or inspecting bugs and feeding the animals I was drawing and making things.
I began to hone my design skills whilst completing a level 3 & 4 diploma in art, design and media and then went on to complete a design degree. I was lucky enough to gain employment as a designer for a creative agency whilst in my final year at uni and I've never looked back.
I have worked on various projects in a range of industries but my favourite design is simple, light and clean. Design that tells the story of a brand and allows me to dedicate the time and attention required to making the experience into something that really connects with the audience in a meaningful way.
ABOUT ME
My design background
I had a passion for design before I knew what design was! I am very lucky to be able to say I had a great childhood, growing up in a village nearby to my grandparents farm. When I wasn't running rampant around the farm or inspecting bugs and feeding the animals I was drawing and making things.
I began to hone my design skills whilst completing a level 3 & 4 diploma in art, design and media and then went on to complete a design degree. I was lucky enough to gain employment as a designer for a creative agency whilst in my final year at uni and I've never looked back.
I have worked on various projects in a range of industries but my favourite design is simple, light and clean. Design that tells the story of a brand and allows me to dedicate the time and attention required to making the experience into something that really connects with the audience in a meaningful way.
LOGO • BRANDING • PACKAGING • DIGITAL
Branding: Yunzhu
The Brief: To create a new-to-world sustainable beauty brand that promotes health and wellness and appeals to ethical consumers.
Working in collaboration with two other designers we created an Asian inspired, sustainable skincare brand that uses bamboo as the base ingredient in all products. The product range consists of four full sized products, a smaller three step face kit and individual face wipes.
Scope: Logo, Branding, Packaging, Digital, Copywriting.
The Results: Simplicity in skincare, with a minimal, fun and fresh identity.
The Yunzhu logo itself was created with the idea of the appearance of bamboo sticks. The breaks in the characters have a subtle reading rhythm with a break in a character followed by one without a break. The patterns on each of the products create a point of recognisable difference and reflect the texture and intended use for each of the products.
Yunzhu was a great project to work on and not only allowed us to explore a wealth of ideas before settling on the final aesthetic but we also got to delve deep into understanding the world of sustainable skincare.
See more of my work below!
MY PORTFOLIO
More Projects.
